dental education events

Narratives are constantly bombarding entrepreneurs and impacting how performance targets are evaluated, resources are allocated, and strategies are constructed, whether generated from local community conversation or trickling down from large media outlets.

For dental practice owners, narratives often influence everything from pricing treatments, to compensating staff, to offering bonuses, to marketing efforts focused on prospective patients. But are those narratives worth listening to? Are those narratives only noise without any signal? How does the financial, operational, and managerial data of your business confirm or confront the narratives swirling around the business?

Bottom Line Business Planning’s President, Wyatt Ferber, shares his experience studying narrative economics (an emerging field of economics introduced by economist Robert Schiller) and outlines how dental practice owners can navigate narratives while staying true to data-driven, strategic decision-making.