Truly understanding our patients is the starting point for building high-value implant, orthodontic and cosmetic dentistry programs inside dental practices.

The answers to the questions “who values your solutions?” and “who doesn’t?” should shape the conversations we have with patients so that they always get recommendations that fit their objectives.

Course Objectives:

1. The Conversion Equation
2. How & Why You Must Create Awareness
3. How To Uncover Value And Distinguish Buyers From Non-Buyers
4. How To Use Imagery In a Way That Inspires Action
5. What Value In The Dental Transaction Means And How It Can Be Achieved … And MUCH more!

This evidence-based workshop combines elements of behavioral psychology and neuropsychology to develop an understanding of how dental consumers make buying decisions. By the end of the workshop, you will have some key elements of a system to confidently convert more patients to high-value, niche dental solutions.

Dr. Bao-Tran Nguyen and Dr. Nate Jeal are Educational & Clinical Consultants with the Aurum Group, and Key Opinion Leaders with the American Academy of Clear Aligners.

Dr. Nate Jeal and Dr. Bao-Tran Nguyen are the founders of The Fast Growth Practice, an education and mentorship company that specializes in helping dentists help more patients with their principles of clear communication and scientific conversion.

As thought leaders in the dental industry, Drs. Jeal and Nguyen have presented internationally to thousands of dentists and have been featured in numerous media outlets, and as guest speakers at a variety of symposia, conferences and podcasts.

Their strategies are backed by real results. Over the past decade they have built and transitioned their own six dental practices while mentoring hundreds of others doctors. They have been leading providers of Invisalign in consecutive years and are designated as Key Opinion Leaders of the American Academy of Clear Aligners, where, as advisory board members they have trained hundreds of dentists on the latest sales conversion, marketing and social media strategies. Drs. Jeal and Nguyen are Clinical Consultants and Key Opinion Leaders to the Aurum Group, one of the largest dental labs in North America.

Through their jumpstart programs and masterclass workshops, Drs. Nguyen and Jeal take dentists through a proven process to drive sustainable growth and build business confidence. This, in addition to the Fast Growth Practice private client program, provides dentists with a playbook for achieving real world results while building durable, profitable practices without adding to doctors’ stress or workload.

Jodi combines the most current legal, administrative, and statutory evidence-based research for shifting the paradigm of impact and response to prescription drugs in your practice.

Learning Objectives

1. Discuss responsibility with prescriptions
2. Understand how to mitigate risks
3. Learn more about the opioid’s crisis

Jodi Switalski has been successful from every angle of the law – as a felony prosecutor, as a sitting judge, and now as a winning family and criminal defense attorney and advocate.

In addition to her law degree, she has a Bachelors in Psychology and a Masters in Human Development, Family Studies, Mediation and Public Policy.

Jodi understands the impact of trauma (PTSD, TBI, traumatic events) and substance abuse (illicit drug use, legal prescriptions resulting in addiction, and steroids) on the brain, decision making, and relationships. By revealing the pivotal moments in her clients’ lives and telling their complete stories of mental health, domestic violence, addiction, and other traumatic issues, Jodi has successfully influenced the criminal justice system, winning cases and decreasing consequences where any other defense attorney would have merely settled.

(Former Judge) Jodi was appointed by the Governor of the State of Michigan to the bench after serving as a Metro-Detroit felony prosecutor with a perfect trial record. 

She now practices law focusing on, among other things, criminal, family, civil and business liabilities pertaining to substance use, abuse and prescribing.  A former partner with The Stutman Switalski Group, she performs over 100 presentations to varying demographics annually.  Jodi consults through her own business, Switalski Law LLC, with medical, dental, community and business entities to review and draft policies to protect practices, corporations and businesses while informing practices of the dangers of controlled substance use and abuse. In communities, she works to established cooperative systems of care coordination and education/prevention programs. Jodi has been qualified as a courtroom expert on business and medical systems for prescribing controlled substances, substance abuse, mental health and violence.

Jodi has received numerous awards and appointments and has been named outstanding speaker or presented as keynote/plenary speaker at such notable engagements as the International Conference on Opioids at Harvard Medical School, MD Anderson Cancer Hospital in Houston, Texas, the National Association of Drug Court Professionals, the United States Probation Departments, Community Anti-Drug Coalitions of America and more.

She is published nationally, a frequent guest on local, state and national television and radio.  Jodi has been featured in several documentaries including the PBS short, “Invisible Wounds” (on PTSD in veterans) and the upcoming HBO special, “Needles in the Hay.”  Her current publications include “Where My JD meets Your MD” and “Your Name is on the Bottle.”

Afraid of patient expectations?  Lack confidence in your abilities to provide consistent quality aesthetic dentistry?  Don’t know how to create demand for your aesthetic services?  Uncertain of how to use predictable aesthetic workflows?  Unable to showcase your work to drive patient acceptance?  These are all common barriers to building a reputation for aesthetic dentistry in your dental practice.  Learn how I use focused photography techniques, anterior restorative workflows, and novel marketing strategies to build my niche aesthetic dental practice.

These tools will help you provide more life changing dentistry for your patients and relieve the stress of carrying out comprehensive aesthetic cases.

Learning Objectives

• Understand the proper camera settings and use of retractors for intraoral photography and patient portraiture.
• Learn workflows for proper digital design for smile makeovers.
• Utilize consistent shade matching techniques to improve your lab communication and predictability.
• See how we follow a consistent workflow for anterior smile cases.

Learn how to shine a light on the beautiful dentistry that you do and create a reputation for providing quality aesthetic dentistry in your market.

Dr. Gordon Chee is a general dentist and owner of a boutique aesthetic dental practice in Calgary, Alberta, Canada, that focuses on aesthetic restorative dentistry.  He is an international lecturer and a member of the advisory board of the Alberta Chapter of the Seattle Study Club.  He teaches his own dental photography mentorship programs through Kre8 Photography, aesthetic dentistry mentorship programs through Kre8 Aesthetics and speaks and trains on the topics of dental photography, marketing, business strategies and anterior restorative dentistry for Elevate Dentistry, the Aurum Group, Ivoclar, and the Seattle Study Club.  He is a key opinion leader for Ivoclar and Curion (formerly Bisco Canada).

Occlusion is a complex neurologic science that involves the interplay between the teeth, the muscles, and the temporomandibular joints. Occlusion, however, is taught biomechanically, absent of true interocclusal functional measurements of the occlusal force and timing of the contacts that affects patient’s neurologic health and comfort every time they use their teeth. The T-Scan™ system makes it possible to precisely control the occlusal forces and timing with natural teeth, dental implants, and prosthodontic restorations. The T-Scan offers patients predictably improved outcomes, while minimizing the common fallout of a dentist’s lack of occlusal measurement; and the repeated post-prosthetic insertion occlusal adjustments that don’t resolve the patient’s comfort issues, despite the dentist’s best efforts. This course will illustrate how employing occlusal measurement technology, and an evidence-based digital approach to occlusion, helps dentists provide lasting, comfortable, and successful treatments for patients in everyday clinical practice.

Learning Objectives:

• How T-Scan, by measuring occlusal contact forces and timing, has revolutionized day-to-day occlusal dentistry, offering both dentists and patients occlusal outcome predictability.
• Discover the real limitations of using articulating papers, and why intraoral scanner occlusion does not replace using T-Scan at prosthetic insertions.
• How to record good T-Scan data and how to use that data to make targeted occlusal corrections.
• A review of important scientific studies and evidence to support the routine use of digital occlusion technology, and what the research means to your patients.
• Common complications in restorative, cosmetic, and implant dentistry – a review of many clinical cases and how to digitally diagnose and treat common occlusal problems.

Ben A. Sutter, DMD has been studying and treating TMJ dysfunction since graduating dental school in 2005. In that time, he has sought advanced education and training in treating neuromuscular issues. His studies have taken him to the Las Vegas Institute, the Piper Education and Research Center, Perfect Bite Doctor (precursor to TruDenta), and Equilibration Seminars.

He is the author of several articles and abstracts, and has clinical, research, and teaching experience. He has been awarded Fellowship status in the Academy of General Dentistry, Las Vegas Institute, and the International College of Craniomandibular Orthopedics as well as the Center for Neural Occlusion. He mainly lectures on objective digital occlusal measurement and Disclusion Time Reduction (DTR).